When you glance at the TLC Coffees menu, you’ll notice something curious: almost every single origin bean and blend boasts a “medium roast.” But what does that actually mean—and why does TLC swear by it? Let’s peel back the layers and discover why medium roast is at the heart of our craft, and why it might just be the best coffee for Indian coffee lovers.
What is Roasting, Really?
Coffee roasting isn’t just about making beans brown. It’s a delicate dance of heat, time, and chemistry. Green coffee beans are transformed in a roaster, going from grassy and raw to aromatic and flavorful. As they roast, beans lose moisture, expand, and undergo a series of reactions that unlock the flavors inside. This is where magic—and science—meet.
Why Medium Roast?
Roast level dramatically affects how your coffee tastes. Light roasts highlight acidity and the “origin story” of a bean, while dark roasts bring boldness but can mask those subtle notes. Medium roast, however, is the sweet spot.
- Flavor Balance: Medium roasts keep the unique flavors of each origin—like the chocolate and berry notes in Yellamandalu or the floral hints in Bellegiri—while still delivering a comforting, rich cup.
- Perfect for Indian Palates: Medium roast coffee is smooth and versatile, working beautifully as both filter coffee and espresso. It’s neither too sharp nor too bitter.
- Retains Character: Whether it’s Bhadra’s earthy depth or Kodagu’s nutty finish, medium roast lets the bean’s personality shine, not just the roast.
What Happens Inside the Bean?
Here’s where it gets fun. When beans reach a certain temperature, they make a popping sound—this is called the “first crack.” It signals a transformation: the sugars caramelize, acids mellow, and flavors develop complexity. At TLC, our roasting team carefully times this process, roasting in small batches. Every batch is watched, tasted, and tested for peak flavor.
Myth-Busting: All Medium Roasts Aren’t the Same
You might think all medium roasts taste similar, but even with the same roast profile, origin changes everything.
- Yellamandalu (Balehonnur) has vibrant fruit and chocolate notes.
- Bhadra (Bababudangiri Hills) leans into velvety, earthy flavors.
- Bellegiri (BR Hills Tiger Reserve) brings floral and herbal undertones.
This variety is why we love single origin coffee—medium roast simply lets you taste the story.
DIY: Is Your Coffee Medium Roast?
A quick tip: medium roast beans are chestnut to rich brown in color, with a strong aroma but not oily. If you brew at home, note the taste—balanced, neither sour like light roasts nor smoky like dark.
Next Time You Sip…
Ask your barista which medium roast they recommend today, or try a new origin each week. Experience how each cup tells a story, and why TLC Coffees is passionate about getting the roast “just right.”
Did You Know?
Medium roast coffees are less acidic than light roasts, easier on your stomach, and packed with antioxidants.
Ready to taste the science? Visit TLC Coffees in Mangalore or order your favorite medium roast beans online today
